[Decoding the New Era] Shoppertainment in Vietnam: Exploding Sales with 24/7 Livestream

Shoppertainment (Shopping combined with entertainment) has completely changed the eCommerce landscape in Vietnam. Consumers today don't just look for products, they look for fun and direct interaction.

Instead of spending huge budgets on static traditional ad campaigns, Gatewayvn shifts cash flow into the 24/7 Livestream system and a massive KOC/KOL network. Connecting KOC's direct trial experience with a 'Buy Now' button creates an unprecedentedly high conversion rate.

Our Marketing team not only books KOCs, but also designs entire scripts, minigames, and handles live room technicalities to continuously drive explosive real-time sales.